PRIME For Life is a program designed to gently but powerfully challenge common beliefs and attitudes that directly contribute to high-risk alcohol and drug use. The content, process and sequence of PRIME For Life are carefully developed to achieve both prevention and intervention goals. The program goals are:
1. to reduce problems caused by high-risk drinking or drug use;
2. to reduce the risk for long-term health problems and short-term impairment problems;
3. to help people successfully protect the things they value.
Using persuasion-based teaching, instructors use a variety of teaching approaches, including interactive presentation and small group discussion. Participants use work books throughout the course to complete a number of individual and group activities. Material is presented using a DVD platform with animation, full-motion video clips, and audio clips to enhance the presentation.